« Culture Eats Strategy For Breakfast »

This comment, assigned to Peter Drucker (crazy that once you are famous, every good quotes are attributed to you), has been mainly used by Mark Fields, FORD president, who posted it on the wall of the executive committee.

Three information to remind from Marck Fields

1. 1 His conviction that a culture can change: the leadership has the impact
2. 2 His challenge to go from the current Ford World (often with mistrust and fear) to a creative World (with innovation and responsibility sense).
3. 3 His result: Ford is the only car manufacturer from the “Big three” which has not asked money to the US government and with a positive brand image of quality according to customer expectations.

These three information are the core of our World method that we invite you to discover in your firm

•             I notice every day that the culture eats the strategy from the beginning on!
•             It is very silent. The official communication is full of strategy: your conviction, your internal newspapers, your executive committees… Rigorous your teams will say “Yes” and will translate the strategy into their World.
•             Like a solar radius through the water, the target is not reached in spite of efforts

Our book “changing World” (page 211) goes further when illustrating the link between World and Strategy

·         If your World is the lever to realize your strategy, are you aware that your World is the matrix of your strategy?

·         Indeed you think when being in your current World and it is usually hard to think your strategy from “somewhere else”

Laurent Dugas